Granting Wishes and Building Dreams: Unwrapping the Heartwarming Tale of Crown Asia’s Dear Santa Campaign

By: Katherine Cortez

In the true spirit of Christmas, Crown Asia has embarked on a heartwarming journey with its “Dear Santa Campaign.” This initiative goes beyond the conventional festive celebrations, as it aims to extend the joy of the season to both business partners and employees. At the heart of this campaign is the opportunity for everyone to express their Christmas wishes through heartfelt letters to Santa.

Crown Asia Employee Engagement

For Crown Asia’s dedicated team members, the magic of Christmas is amplified through the Dear Santa Campaign. Each member of the Crown Asia Organization is encouraged to pen down their Christmas wishes and place them in designated mailboxes. These letters become tickets to a whimsical raffle, where on December 18, 2023, a lucky employee will have their wish granted by Santa. This not only adds an element of excitement to the workplace but also strengthens the sense of camaraderie among the team.

Community Involvement

Extending the joy beyond the corporate walls, Crown Asia has opened the opportunity for the wider community to participate in the Dear Santa Campaign. In sales offices located in Tagaytay, Bacoor, Daang Hari, and Las Piñas, walk-in clients and sellers are invited to join in the festive fun. Mailboxes placed in these locations serve as portals for wishes, creating a sense of unity and shared celebration within the community.

Essence of Christmas Wishes

The Dear Santa Campaign at Crown Asia is not just about the act of writing letters; it’s about capturing the essence of Christmas wishes that spark joy. By encouraging individuals to articulate their desires, whether big or small, the campaign aims to manifest the magic of the season and create lasting memories for all participants.


At the core of the Crown Asia Christmas Story is the profound connection between family and home. As the campaign unfolds, the focus on Christmas wishes becomes a poignant reminder of the importance of home and family during the festive season. Crown Asia recognizes that a home is not just a physical space; it is a sanctuary where cherished moments are created, especially during the holidays.


In the hustle and bustle of the holiday season, Crown Asia’s Dear Santa Campaign stands out as a beacon of joy and togetherness. By embracing the Christmas wishes of employees and the wider community, Crown Asia continues to weave a heartwarming narrative that transcends the traditional boundaries of festive celebrations. This campaign not only spreads joy but also reinforces the values of family, home, and community – the true essence of Christmas.

Check out Crown Asia’s Christmas AVP here: