Business partners and investors gathered at the opening rites of the Novus Prime Residences Information Center to welcome Crown Asia’s latest vertical collection in Villar City.
Crown Asia marked a meaningful milestone with the opening of Novus Prime Residences’ information center and the ongoing construction of its perimeter wall, signaling on-site progress for the vertical collection within Villar City.
The event brought together company executives, employees, business partners, and investors for a day of project immersion, market intelligence, and investment opportunities centered on a condominium property within the next central business district in the country. Marketing representatives led the program with a preview of Novus Prime Residences, discussing its features, positioning, and proximity to flourishing regional cities and growth corridors.
A walkthrough of the Villar City vicinity followed, allowing attendees to appreciate the area where Novus Prime Residences is poised to become the premier address. The tour tied location to livability and long-term value, helping business partners in presenting the project to prospective buyers and residents seeking independent living, income potential, or investment value.
Crown Asia executives led the ceremonial ribbon-cutting for the Novus Prime Residences Information Center, marking another milestone in the vertical development’s progress.
The program also introduced insights from invited sales trainer Eric Manalo, who encouraged business partners to consider the advantages of pre-selling condominium properties. He shared how early entry into a high-rise development offers individuals and investors the opportunity to secure better pricing, benefit from flexible payment terms, and participate in capital appreciation as construction advances and the city-within-a-city takes shape.
The activity culminated in a ribbon-cutting ceremony led by Crown Asia Group Head Engr. Romeo M. Sabater, who underscored the collective commitment behind bringing the vertical collection closer to buyers and residents. “Novus Prime Residences by Crown Asia represents more than the rise of a new address; it reflects our resolve in Villar City, the strength of our business partners, and the promise of condominium properties built around access, aspiration, and achievement,” he shared.
Marketing materials present the vision behind Novus Prime Residences, a condominium property designed for modern living, innovation, and investment growth.
Built for the business of breakthroughs
Derived from the Latin word for new, Novus Prime Residences invokes the energy of invention and the boldness of firsts. It is the spark of innovation and commerce, trailblazing the southern gateway of Villar City with potential, purpose, and progress.
As an entry point into the modern megacity from Cavite, Novus Prime Residences is a threshold of transformation. A dynamic mixed-use strip fringes the vicinity, replete with retail hubs, entrepreneurial lounges, and collaborative spaces. Commerce is no longer confined to boardrooms—it is forged in cafes, co-working clusters, and concept stores, where community and creativity intersect organically.
Built around the learn-live-lead approach, the 25-storey Novus Prime Residences is home to upwardly mobile families, faculty, and future leaders who value proximity and prestige.
Novus Prime Residences was crafted with the spirit of synergy in mind. Flexible workspaces to modular retail bays integrated into its surroundings pour out into walkable greenways and leisure zones: it is where startups meet investors, students meet mentors, and big ideas meet their first customers.
Built around the learn-live-lead approach, the 25-storey Novus Prime Residences is home to upwardly mobile families, faculty, and future leaders who value both proximity and prestige. Residents can enjoy the convenience of a city within reach without compromising the exquisite comfort of upscale lifescapes.
The Crown Asia Team presented the features, location advantages, and long-term investment potential of Novus Prime Residences to business partners and guests.
Created by Crown Asia, the residential development allows go-getters, groundbreakers, and game changers to act on their ambitions in an environment that supports vision, velocity, and vitality. With the skyline as its limit and innovation as its compass, Novus Prime Residences is where the future moves in.
Bringing the beauty of the world to your doorstep
Crown Asia is the foremost builder of themed residential developments, distinguished by global influences and set in the most strategic locations across the archipelago.
A fireworks display capped off the celebration, commemorating the opening of the Novus Prime Residences Information Center and Crown Asia’s continued growth in Villar City.
Built for the self-made, Crown Asia speaks to those who move with mastery, break through with boldness, and choose with clarity. Residences are not merely rewards, but reflections of their discipline, direction, and pursuit of distinction.
A Crown Asia home is a trophy of triumph—an exquisite reward to and only for themselves. To know more about Crown Asia and its themed residential developments nationwide, log on to www.crownasia.com.ph and follow @CrownAsiaOfficial for news and offerings.